EATALY (NEW YORK)

Thanks to a friend’s suggestion, I have now found my number one reason for a trip to New York…asap!

Eataly, a little slice on Italy nestled in the Toy building at Fifth Ave. between 23rd and 24th streets in New York is a massive marketplace in the heart of Manhattan giving New Yorkers & visitors a taste of Italy sans the flight. Eataly is the creation of Italian-American restaurateurs Mario Batali, Joe Bastianich, Lidia Matticchio Bastlianich and the founder behind the gourmet food and wine market (Eataly) in Turin, Oscar Farinetti. The 50,000-foot-space is more than just a supermarket with restaurants, it is an energetic marketplace, a place to taste and take home products that inspire the rustic coking of Italy, and a place to learn about the country, the trade and their products. Eataly is the “heartbeat of Italy.”

The complex includes multiple restaurants (an Italian steakhouse, a Neapolitan pizzeria, a gelaterie, a microbrewery and year-round rooftop beer garden etc.) a cooking school, aisles upon aisles of vendors, and the ability to buy the ingredients of a dish you just ate in one of their restaurants. There is a travel agent who will help you arrange a trip to Italy to visit food and wine producers, there is a bookstore, wine store and houseware store where you can buy things such as espresso makers from Bialetti.

This place sounds just fabulous and their manifesto just further highlights the perfectness of this creation! Molto buono!

Learn more at http://www.newyork.eataly.it/

OUR MANIFESTO

1. WE’RE IN LOVE WITH FOOD.
We love high quality in food and drink. We love the stories about it, the people who produce it, the places it comes from.

2. FOOD UNITES US ALL.
Good food brings all of us together, and helps us find a common point of view.
We believe that one of the greatest sources of joy is what happens around a dinner table.

3. OUR PASSION HAS BECOME OUR JOB.
We’ve dedicated our daily lives to promoting a real understanding of high-quality food and drink. How lucky are we that we get to do what we love?

4. THE SECRET TO QUALITY OF LIFE? QUALITY PRODUCTS
By creating and offering the best products, we improve our own lives, and bring added value to yours. Enter a world dedicated to quality: that means quality food, quality drink and ultimately quality time.

5. OUR TARGET AUDIENCE IS EVERYONE.
Whether you’re here to buy a loaf of bread, prepare for a lavish dinner or sit down to enjoy a meal, we want this to be your place. We want you to be comfortable, happy, and enriched by every visit.

6. EAT. SHOP. LEARN.
This is a store with stories. Here, you won’t just discover what you love, you’ll also learn about what you love.

7. WE’RE IN THIS TOGETHER
What you choose every day determines what we’ll stock our shelves with over time. When you demand quality products, you support the local farmers, fishermen, butchers, bakers, and cheesemakers who produce them. You create a better environment—for eating and beyond.

8. OUR THREE PROMISES TO YOU
Choice: We offer a diverse selection of quality food and drink
Accessibility: We are dedicated to offering the best products at the lowest possible price points.
Knowledge: We feel that it’s not just important that we know everything about what we sell and serve, but that you also learn about the products we are so passionate about. We share with you the stories of the people and places behind all that we offer. The more you know the mote you enjoy.

9. YOUR TRUST IS EARNED EVERY DAY.
In all ways, we promise to be scrupulously honest. We’ll never encourage you to buy more than you need or more expensive than you can afford.

10. THE END GOAL.
Our goal is to have you as our customer for a lifetime. The easiest means to that end is offering the best food and drink as well as the best environment in which to discover and expand your tastes.

photo credit: http://www.newyork.eataly.it/