Wednesday, November 17, 2010


TED Prize: Wishes big enough to change the world

The TED Prize is awarded annually to an exceptional individual who receives $100,000 and much more important, “One Wish to Change the World.” Designed to leverage the TED community’s exceptional array of talent and resources, the Prize leads to collaborative initiatives with far-reaching impacts.

I am proud to say that the 2010 TED Prize Winner is Jamie Oliver.

Jamie is just a tremendous chef and international nutrition advocate. It is his commitment and passion to what he does that will one day help us change the way we eat, discover, learn and make food which in turn will help with the distressing obesity epidemic. Jamie has truly started a movement that will transform the way “we” feed our children on a global scale, through his cookbooks, shows etc he is changing the face of school lunches.

Watch Jamie's TED Prize Talk:

The Wish: “I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”

The Plan: Set up an organization to create a popular movement that will inspire people to change the way they eat. The movement will do this by establishing a network of community kitchens; launching a travelling food theater that will teach kids practical food and cooking skills in an entertaining way and provide basic training for parents and professionals; and bringing millions of people together through an online community to drive the fight against obesity. The grassroots movement must also challenge corporate America to support meaningful programs that will change the culture of junk food.

The Needs:
• Help to establish the organization, with funding, office space and facilities.
• Find partners to equip and run the community kitchens, and food suppliers to provide the fresh ingredients.
• A partner to build and maintain a fleet of food theatre trucks.
• Education experts, graphic designers, artists and writers to develop and produce creative, fun teaching materials.
• Communications experts to create messaging for the movement.
• Web designers and developers to create and build the website.
• Establishment of a food line that generates a sustainable income for the movement.
• Corporate partners to invest in cooking and food education for their customers and champion honest food labelling.
• Your names added to the petition to challenge our leaders to make change now:

Want to help Jamie’s wish somehow? Go to to see what you can do to help!

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